Meet the Team

Kathy Soulsby
Kathy Soulsby
Founder & Chief Organiser

After a varied career (Restaurant Manager, Customer Relations, Sales and Export Sales (of shellfish to various places!) and PA and EA roles in Management Consultancies, Recruitment and Executive Coaching Businesses) I set up Personally Virtual in 2014.

I love small businesses and working in them. Being able to turn your hand to anything, being flexible and continually learning to finding better and more efficient ways to work can make such a huge difference. There is nothing like the sense of camaraderie you get in a small team, even a team of 2, getting a job done.

To me, getting a great job done to me is all about relationships, whether that is with my clients, with my clients, clients or with anyone else.

I really hope that you decide to have one of the team work with you. If you are in any doubt about how much difference a smart, experienced VA could make to your team then please do ask to speak to one of our existing clients and let them tell you from personal experience what impact it has made for them.

Vicki Doudelle
Vicki Doudelle
Chief Whip-cracker

Vicki has been a Virtual Assistant for 6 years and prior to that she spent 10 years as an EA  at Towers Watson and then McKinsey & Co.  During her time at McKinsey, Vicki worked within the EU-Retail Practice, supporting two Senior Partners and the Practice Manager.  She was heavily involved with organising the Practice events, workshops & training, as well as attending team meetings.  Within the London office she was on the EA interviewing team and was also EA Floor Coordinator.  Her favourite moment during her 5 years there was covering the maternity leave of the Practice Manager and having the opportunity to organise the Annual Client Event in Paris with the biggest CEOs in EU-Retail attending.

She took a sabbatical during her full-time working years, living in China for 7 months teaching English to children and the travelling throughout China, Tibet, Mongolia & Russia by train & bus.  Nowadays she lives in Bordeaux with her husband and 2 children. She is also the co-founder of two networking local groups, one for English speaking business owners and the other for English speaking mums.   To keep herself sane, she runs regularly and enjoys rustling up a storm in the kitchen.  And her favourite week of the year is spent in the mountains skiing.

Samantha Collett
Samantha Collett
"Sam is a fantastic VA. She has transformed my working life!"

Samantha has been a successful PA for over 6 years. Her current portfolio of work includes diary and inbox management, travel management, document preparation (PowerPoint Presentations) and general PA duties. She has previously worked with Founders and Directors of management consultancies, and within financial services.

Samantha is known for having a “CAN DO” attitude with a great team spirit, and always approaches things with a smile on her face. She is extremely proactive and super organised and is always looking at better ways to be more efficient to the people she supports.

Outside of taking care and looking after the diary madness, Samantha is a keen singer and will often find her making tunes in the studio. Equally she loves to travel the world and has a huge passion for food and experiencing new cultures.

Lucy Messaritis
Lucy Messaritis
"I have had excellent feedback from all my contacts that she is a joy to deal with"

Lucy has been a successful VA for over 3 years.  Her current portfolio of work includes diary management and general PA duties for the Editor of a current affairs publication and for two directors of an employment law specialist. She has previously worked with software developer start-ups and CEOs of management consultancies.

Prior to becoming a VA, Lucy spent 7.5 years learning the art of complex diary management and general right-hand-womanship at McKinsey & Co London as EA to various senior Partners in the Healthcare, Pharmaceutical and Private Equity sectors.

Teamwork, a keen eye for detail, the ability to put herself in her charges’ shoes and a good sense of humour were key to ensuring that Lucy’s support for those under her care was always to the highest level.

Outside of making diaries look neat and getting people from A-B as gracefully as possible, which she genuinely gets a kick out of, Lucy loves a good long walk in her local South Gloucestershire countryside, baking cakes she really shouldn’t eat and pretending she knows what she’s doing in the garden.

Fran Taylor
Fran Taylor
"To say that Fran is a delight to work with is an understatement of some magnitude"

Fran is currently working successfully as a VA,including providing PA & accounts support to a variety of clients. Prior to setting up her own VA business, Fran spent 20+ years working as Support Services Manager for a Management Consultancy practice (The Consultancy Company), managing a small team and providing/supervising all the back office, administrative & finance/bookkeeping activities.

She is a highly organised administrator with a full range of proven office management/PA skills and lots of initiative as well as being honest & trustworthy,friendly & professional and comfortable dealing with people at all levels – a real team player. She prides herself on a meticulous eye for detail and strong desire to get things right first time.

Claire Ennion
Claire Ennion
"A pleasure to work with- a very warm bubbly personality"

Claire is a Virtual Assistant supporting individuals and businesses with administrative tasks.

Her portfolio of work includes diary management, general PA duties and lifestyle management.

Prior to becoming a VA, she spent 20 years working as an Executive Assistant mainly within the IT industry.  Working in the executive teams office for the Operations Director and then the Services Director, Claire managed complex travel itineraries and fast moving diaries.

When she isn’t booking travel or sorting someone’s calendar you will find her either walking the dog, running, mucking out the horse or baking cakes for her two daughters.

Lisa Payne
Lisa Payne

Lisa has been working for 18 months in a job share as a Virtual EA/Office Manager/HR Assistant..

Her role at  included ensuring the smooth running of the office and team, delivering high-level administrative support, extensive diary management, coordinating complex business travel, and assisting with the onboarding of new joiners.

Alongside this, Lisa has her own photography business, capturing weddings and more recently helping creative businesses visually bring their brand to life.

Lisa has run the two businesses alongside each other for over 10 years. Previously working as a PA in Private Equity, at Candover which later became Arle. Starting her career in Banking, at JP Morgan, as a trader’s assistant in Futures & Options. Former colleagues and clients have remarked on her professionalism, that she is a great asset to the team, who can be counted on to get things done, is very trustworthy and enjoyable to work with.

Outside of orchestrating calm for hectic schedules, Lisa is a mum to 7-year-old boy/girl twins which certainly keeps her on her toes! In her downtime, Lisa has a keen interest in Genealogy and previously was an advocate for Ancestry.com, helping people trace their family tree on TV series such as ‘Who do you think you are’.

Claire Hassan
Claire Hassan

Claire has been a successful VA for many years and currently looks after the CEO and Founder of The Empathy Business.  Her current portfolio of work includes proactive diary management and scheduling, coordinating complex business travel, and streamlining chaotic inboxes.

Prior to becoming a VA, Claire worked across various companies in the UK including Wolff Olins, part of the Omnicom Group, Bloom Procurement Services and Shell.  Claire has also worked overseas in Dubai as Executive Assistant to the Managing Director at GCC Board of Directors.  Former colleagues and clients have remarked on her efficiency, calm nature and positivity, which are key attributes in assisting her Executives as effectively as possible.

Outside of orchestrating calm for hectic schedules, Claire is a keen horse rider. She also loves travelling and enjoying adventures with her family. 

Samatha Barber
Samatha Barber
"I honestly don’t know how we would have managed this without Sam!"

Samantha has over 10 years of experience as an Executive Assistant and Private PA. She has been a Virtual Assistant for 4 of those years and really loves what she does. She has experience working for well-known individuals and HNWIs, as well as small companies and private individuals.

Samantha’s specialist skills include lifestyle management, complex travel & schedule coordination, event management, inbox organisation, board-paper collating, minute-taking, proof-reading and research tasks.


Samantha works in both a business and private assistant capacity.  Clients like working with Samantha because of her diligent work ethic, her loyalty, her tenacity to deliver the best she can, and her friendly and warm disposition which makes her a great asset to any team.


Samantha enjoys travelling and working remotely from wherever she is in the world; right now, she is based in Ecuador and is enjoying the Latin American culture. She ensures that wherever she in the world, she always provide a first-class service to her clients as her number 1 priority. When she isn’t working hard on VA tasks, Samantha provides alternative holistic therapies, under her brand name The Nomadic Empath.

Sophie Kazandjian
Sophie Kazandjian

Sophie has been a virtual assistant for 8 years.  She works with organisational and leadership development consultancies in the UK, USA, Germany and Cairo.

Her current portfolio of work includes proactive diary management and scheduling, email management, website design and maintenance, bid administration, psychometric tools administration, presentation design and general PA/project management support.

Prior to becoming a VA, Sophie worked as an executive assistant for 10 years in London, working for an Ofsted contractor, an investment management firm, a construction consultancy and finally a leadership development consultancy; the latter of which has gone on to become one of her VA clients.  Through her roles, Sophie has become experienced in high-level client liaison, which has included organisations such as Deloitte, McKinsey, Slaughter & May, Clifford Chance, Goldman Sachs, and GSK as well as the offices of architect Sir Terry Farrell, and members of Government.  Former colleagues and clients have remarked on Sophie’s efficiency, responsiveness, and conscientiousness.

Outside of providing virtual assistant services, Sophie composes piano music, is a keen cyclist and loves exploring the French countryside with her Saluki, Malik.

A past client describes her:

“Sophie is an exceptional assistant. She is extremely reliable, deeply conscientious, very patient and also strategic.”

Holly Partridge
Holly Partridge
"Holly is brilliant"

Holly has been a successful VA for the last year and has 15 years of administrative experience within the Higher Education and Logistics sectors. She is also CIPD qualified and has worked with a range of clients including HR consultants, photographers and dog walkers and thoroughly enjoys working with small business owners. 

Holly's current portfolio of work includes social media management, policy and procedure review and minuting a range of meetings as well as providing general administrative support to small business owners. Holly also offers business caretaking services, allowing business owners to properly switch off when they are out of the office. 

Prior to becoming a VA, Holly was an Account Manager for a Logistics company working with key accounts to manage every aspect of their transport bookings from quoting all the way through to invoicing. 

Outside of organising chaotic inboxes and creating social media posts, Holly enjoys running and is currently training for a marathon which comes in handy when running around after her toddler! She also enjoys devouring as many books as she can get her hands on and crocheting a variety of blankets!

Cerian Scriven
Cerian Scriven

Cerian has been running her VA business for a little over a year, working with business coaches, psychologists, and legal consultants.

Her current portfolio of work includes proactive diary management and scheduling, social media planning and scheduling, inbox management and general business organisation - anything to make her clients lives easier!

Prior to becoming a VA, Cerian worked at various large companies in London, including four years as PA to the Corporate Affairs Director at Bupa UK, managing a very chaotic diary and inbox, and 18 months at Goldman Sachs supporting a team of 10 Asset Management lawyers. Former colleagues and clients have remarked on her efficiency, calm energy and can-do attitude which are instrumental to her ability to support her Executives as effectively as possible.

Outside of orchestrating calm for busy business owners, Cerian is a keen reader. She is based in the Basque Country in northern Spain where she can be found swimming in the sea all year round, walking in the mountains, or spending time at home with her cat, reading a good book or entertaining friends over lunch.

Shannon Sowden
Shannon Sowden

Shannon has been a PA and Executive Assistant across various public and private sector organisations for more years than she cares to share! As part of that extensive career history, much of that time was spent working within a big four, global professional services firm in London where she honed her experience of supporting senior Partners and financial services professionals, leading a team of PAs herself, and providing EA support on bids within a fast-paced and dynamic sales and marketing environment. Shannon also trained and worked as a professional actress prior to her career as an EA. Shannon transferred this experience and training into a coaching offering for financial services and sales professionals to present and pitch more successfully. Some of Shannon’s former and current clients and colleagues describe Shannon as “timely, accurate and professional”, “a great can-do attitude, is extremely personable” and “a genuine pleasure to work with”.

Her current portfolio of work includes proactive diary management and scheduling, coordinating complex business travel, creating, formatting and editing documents in multiple formats, and streamlining chaotic inboxes to name but a few. Aside from getting pleasure from a clean and tidy inbox,

Shannon enjoys a good box set binge, singing (in the car and choral), cooking up a storm in the kitchen, and walks in the beautiful Essex countryside with her husband and their spoilt and needy miniature dachshund Florence

Catherine Harrison
Catherine Harrison

I'm Catherine, a self motivated, enthusiastic professional with a passion for business support to Coaches,  Business owners and Entrepreneurs.

Having worked full time for over 30 years, as an employee working in PA / EA and Administrative roles with management teams across a variety of industry sectors, I decided to set up my own business.  I have over the years gained qualifications, including RSA typing, BTEC Business Studies, LCCI Private Secretary's Diploma, and completed many Microsoft package training courses.  I have also worked for some time in the Defence Sector and had Security Clearance whilst working in this area giving me a great understanding of the importance of confidentiality, data protection and privacy.

The reasons for this were for me create a better work-life balance and I also wanted to use my wealth of experience to help other small businesses grow and fulfil their potential. During my career I have worked for Hewlett-Packard for 16 years, 10 of those were working from home. Little did I know that my experience of working remotely would put me in good stead and allow me to help even more business owners who found themselves thrown into remote work.

As a Virtual PA, my role is more than to just support your business by managing the tasks that are proving to be time-consuming. It’s my job to understand your brand and to know what makes your business so special to your customers. I pride myself in managing my clients' businesses with the same style, tone and ethics that their brands are founded on.  My goal is to help my clients succeed by ensuring that their company vision stays true.

Sarah Clark
Sarah Clark
"I couldn't recommend this service enough!"

Sarah has over 15 years experience as a Personal Assistant, working in a wide range of sectors including Property, Finance, Insurance, Operations & Business Management as well as PR & Marketing. Having been responsible for running the lives of a CEO, COO, Entrepreneur, MD etc Sarah is used to managing ever-changing diaries, busy inboxes, tight deadlines, confidential materials and effectively being a conduit between the individual and the business itself.

A fast learner with a tech savvy mind, Sarah set up her VA business in April 2018 and hasn’t looked back. Clients include a Digital Marketing Agency, Celebrity Fitness Guru, Photographer, Senior Police Leadership Teams as well as individuals requiring lifestyle management.

Sarah has experience working with Microsoft Office, Google Suite & Applications, Mailchimp, Canva, Trello, Slack, CRM Systems including Salesforce and Capsule as well as social media platforms including Instagram, LinkedIn, Pinterest and Facebook.

Outside of the glamorous life of a VA, Sarah is responsible for the feeding and nurturing (mostly feeding) of her 2 year old son and enjoys days out with her family which are usually followed by a gin and tonic or a glass of Gavi.

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