Familiar with the term ‘people buy people’? We know that, to do business with Personally Virtual, you need to be able to trust the people we provide you with.
So, here’s some info and mugshots of all our ninjas (to avoid confusion, here they are dressed as normal, everyday people).
Founder & Chief Organiser
After a varied career (Restaurant Manager, Customer Relations, Sales and Export Sales (of shellfish to various places!) and PA and EA roles in Management Consultancies, Recruitment and Executive Coaching Businesses) I set up Personally Virtual in 2014.
I love small businesses and working in them. Being able to turn your hand to anything, being flexible and continually learning to finding better and more efficient ways to work can make such a huge difference. There is nothing like the sense of camaraderie you get in a small team, even a team of 2, getting a job done.
To me, getting a great job done is all about relationships, whether that is with my clients, with my client’s clients or with anyone else.
I really hope that you decide to have one of the team work with you. If you are in any doubt about how much difference a smart, experienced VA could make to your team then please do ask to speak to one of our existing clients and let them tell you from personal experience what impact it has made for them.
“Vicki is awesome”
Vicki is an experienced EA & VA, with over 25 years experience, including 11 years split between Towers Perrin & McKinsey & Co.
In 2013 she set up as a Virtual EA supporting small businesses, NEDs, and individuals with their diary management, inboxes, travel itineraries, and administration.
Vicki joined Personally Virtual in the summer of 2018. She is now the PV Team Lead for Q5 Partners. She works with the 12 other associate VAs, to ensure that the Leadership Team is supported professionally and efficiently.
Assisting with the recruitment of new VAs for the team, their induction, and early days with Q5, she acts as a second pair of ears within the team & Q5 to ensure everyone is kept up-to-date with the relevant information. From ensuring holiday cover is seamlessly managed and the well-being of the team is tip-top, she’s the beating heart of Team PV Q5. Vicki is a tenacious, strategic, forward-planning EA, supporting Q5’s Managing Partner & another Partner with their daily working life. Always two steps ahead and her unflappable nature for getting the information she needs out of her Execs is impressive, not only does she have the patience, but she also has an impressively personable way of getting her execs, the team and colleagues at Q5 the support they require.
Vicki is based in France, not that you’d ever know that when working with her, as she regularly visits the UK and ensures that she spends time with the Team and her execs – bringing everyone together. When she’s not working, she’s mum to 2 teens, pounds the vineyards of Southern Bordeaux to stay fit (and sane) and can often be found in the garden looking after her veggie patch. Rarely sitting still, she is also the co-founder of 2 English-speaking networking groups in Bordeaux – one connecting small business owners, and the other connecting mums with regular coffee mornings, lunches & beyond! And as an avid traveler, she’s always planning her next big adventure with the family.
“Sam is a fantastic VA. She has transformed my working life!”
Samantha has been a successful PA for over 6 years. Her current portfolio of work includes diary and inbox management, travel management, document preparation (PowerPoint Presentations) and general PA duties. She has previously worked with Founders and Directors of management consultancies, and within financial services.
Samantha is known for having a “CAN DO” attitude with a great team spirit, and always approaches things with a smile on her face. She is extremely proactive and super organised and is always looking at better ways to be more efficient to the people she supports.
Outside of taking care and looking after the diary madness, Samantha is a keen singer and you will often find her making tunes in the studio. Equally she loves to travel the world and has a huge passion for food and experiencing new cultures.
“I have had excellent feedback from all my contacts that she is a joy to deal with”
Lucy has been a successful VA since early 2016. Her current portfolio of work includes diary management and general PA duties to the CEO of a campaigning charity, private PA work for a NED and is a very proud member of Team PV Q5 supporting one of Q5’s founding Partners. She has previously worked with magazine editors, employment law specialists, software developer start-ups and CEOs…safe to say Lucy is a niche-free zone!
Before moving to just outside Bristol and setting up as a VA, and via a long and utterly fabulous time working in the advertising and design industry, Lucy’s London commuting life climaxed as a ‘diary ninja’ EA and general right-hand-woman to various senior Partners in the Healthcare/Pharma, Oil & Gas and Private Equity sectors at McKinsey & Co.
Teamwork, a keen eye for detail, the ability to put herself in her charges’ shoes and a good sense of humour were key to ensuring that Lucy’s support for those under her care is always to the highest level.
When she’s not making diaries look neat and getting people from A-B as gracefully as possible, Lucy loves a long walk in her local South Gloucestershire countryside with a funny podcast, cooking overly complicated meals and pretending she knows what’s she’s doing in the garden or down on her allotment.
“To say that Fran is a delight to work with is an understatement of some magnitude”
Fran is currently working successfully as a VA, including providing PA & accounts support to a variety of clients. Prior to setting up her own VA business, Fran spent 20+ years working as Support Services Manager for a Management Consultancy practice (The Consultancy Company), managing a small team and providing/supervising all the back office, administrative & finance/bookkeeping activities.
She is a highly organised administrator with a full range of proven office management/PA skills and lots of initiative as well as being honest & trustworthy, friendly & professional and comfortable dealing with people at all levels – a real team player. She prides herself on a meticulous eye for detail and strong desire to get things right first time.
“A pleasure to work with – a very warm bubbly personality”
Claire provides high level support to individuals and businesses within the corporate sector.
Her portfolio of work includes strategic diary management, email management, travel, expenses and general assistant duties.
Prior to becoming a Virtual Assistant, she spent 20 years working as an Executive Assistant mainly within the IT industry, managing complex and fast-moving diaries. Claire now heads up a team as one of the lead VA’s for Personally Virtual. Assisting with the recruitment of new VAs for the team, their induction and support, she acts as a second pair of ears within the team & client to ensure everyone is kept up to date with relevant information. Claire also ensures holiday cover is seamlessly managed and the well-being of the team is looked after.
When she isn’t booking travel or sorting someone’s calendar you will find her either walking the dog, running, mucking out the horse or baking cakes for her two daughters.
Lisa has been working for several years as a Virtual EA/Office Manager/HR Assistant and a Virtual EA. Her roles include ensuring the smooth running of the office and team, delivering high-level administrative support, extensive diary management, coordinating complex business travel, and assisting with the onboarding of new joiners.
Alongside this, Lisa has her own photography business, capturing weddings and more recently helping creative businesses visually bring their brand to life.
Lisa has run the two businesses alongside each other for over 10 years. Previously working as a PA in Private Equity, at Candover which later became Arle. Starting her career in Banking, at JP Morgan, as a trader’s assistant in Futures & Options. Former colleagues and clients have remarked on her professionalism, that she is a great asset to the team, who can be counted on to get things done, is very trustworthy and enjoyable to work with.
When she’s not working, Lisa is a mum to 7-year-old boy/girl twins which certainly keeps her on her toes! In her downtime, Lisa has a keen interest in Genealogy and previously was an advocate for Ancestry.com, helping people trace their family tree on TV series such as ‘Who do you think you are’.
“Claire has been super!”
Claire has been a successful VA for many years and currently looks after the CEO and Founder of The Empathy Business. Her current portfolio of work includes proactive diary management and scheduling, coordinating complex business travel, and streamlining chaotic inboxes.
Prior to becoming a VA, Claire worked across various companies in the UK including Wolff Olins, part of the Omnicom Group, Bloom Procurement Services and Shell. Claire has also worked overseas in Dubai as Executive Assistant to the Managing Director at GCC Board of Directors. Former colleagues and clients have remarked on her efficiency, calm nature and positivity, which are key attributes in assisting her Executives as effectively as possible.
Outside of orchestrating calm for hectic schedules, Claire is a keen horse rider. She also loves travelling and enjoying adventures with her family.
“Reliable, deeply conscientious, very patient and also strategic.”
Sophie has been a virtual assistant for 8 years. She works with organisational and leadership development consultancies in the UK, USA, Germany and Cairo.
Her current portfolio of work includes proactive diary management and scheduling, email management, website design and maintenance, bid administration, psychometric tools administration, presentation design and general PA/project management support.
Prior to becoming a VA, Sophie worked as an executive assistant for 10 years in London, working for an Ofsted contractor, an investment management firm, a construction consultancy and finally a leadership development consultancy; the latter of which has gone on to become one of her VA clients. Through her roles, Sophie has become experienced in high-level client liaison, which has included organisations such as Deloitte, McKinsey, Slaughter & May, Clifford Chance, Goldman Sachs, and GSK as well as the offices of architect Sir Terry Farrell, and members of Government. Former colleagues and clients have remarked on Sophie’s efficiency, responsiveness, and conscientiousness.
Outside of providing virtual assistant services, Sophie composes piano music, is a keen cyclist and loves exploring the French countryside with her Saluki, Malik.
“Holly is brilliant”
Holly has been a successful VA for the last year and has 15 years of administrative experience within the Higher Education and Logistics sectors. She is also CIPD qualified and has worked with a range of clients including HR consultants, photographers and dog walkers and thoroughly enjoys working with small business owners.
Holly’s current portfolio of work includes social media management, policy and procedure review and minuting a range of meetings as well as providing general administrative support to small business owners. Holly also offers business caretaking services, allowing business owners to properly switch off when they are out of the office.
Prior to becoming a VA, Holly was an Account Manager for a Logistics company working with key accounts to manage every aspect of their transport bookings from quoting all the way through to invoicing.
Outside of organising chaotic inboxes and creating social media posts, Holly enjoys running and is currently training for a marathon which comes in handy when running around after her toddler! She also enjoys devouring as many books as she can get her hands on and crocheting a variety of blankets!
“An absolute pleasure to work with”
Cerian has been working as a VA for three years. Her clients include business coaches, consultants, and other small business owners
Her current portfolio of work includes proactive diary management and scheduling, social media planning and scheduling, inbox management and general business organisation – anything to make her clients’ lives easier!
Prior to becoming a VA, Cerian worked at various large companies in London, including four years as PA to the Corporate Affairs Director at Bupa UK, managing a very chaotic diary and inbox, and 18 months at Goldman Sachs supporting a team of 10 Asset Management lawyers. Former colleagues and clients have remarked on her efficiency, calm energy and can-do attitude which are instrumental to her ability to support her Executives as effectively as possible.
Outside of orchestrating calm for busy business owners, Cerian is a keen reader. She is based in Asturias in northern Spain where she can be found swimming in the sea, walking in the countryside, or spending time at home with her cats Smokey and Ringo.
“first-class and totally reliable”
Kath is a Virtual PA supporting organisations great and small ensuring their day to day is done whilst keeping a keen eye on what’s coming up.
Her current client work includes proactive diary management and scheduling, coordinating complex business travel, and streamlining chaotic inboxes. In addition, she provides a wide range of administration tasks and supports smaller organisations streamline, plan and focus.
Before embarking on her journey as a Virtual PA, Kath worked as a PA with consultants and at Board level supporting Directors and Non-Exec Directors. For a number of years, she was PA to a Chairman in the IT sector supporting him through an intense period of growth, with mergers, acquisitions (across Europe) and preparation for flotation.
With a wide range of sectors under her belt, Kath is very adaptable and revels in the diversity of experience and learning this has given her. She also has many years experience in marketing, fundraising (a role she moved into having been involved in charities all her adult life) and as a business owner and employer giving her a great empathy with her clients. She has both a detailed and bigger picture approach.
She worked for NSPCC, YWCA and managed a national campaign for the National Blood Service and has a passion for helping her clients become more involved with their community and charities.
After over a decade on the Isle of Man, Kath now lives in France with her family and, being somewhat of a solutions person in her work life, loves nothing more than a trip to an Escape Room! Relaxation comes in the form of walks, bread making and baking, and when time allows, escaping into a good book.
“Shannon has been a game-changer for us”
Shannon has been a PA and Executive Assistant across various public and private sector organisations for more years than she cares to share! As part of that extensive career history, much of that time was spent working within a big four, global professional services firm in London where she honed her experience of supporting senior Partners and financial services professionals, leading a team of PAs herself, and providing EA support on bids within a fast-paced and dynamic sales and marketing environment. Shannon also trained and worked as a professional actress prior to her career as an EA. Shannon transferred this experience and training into a coaching offering for financial services and sales professionals to present and pitch more successfully. Some of Shannon’s former and current clients and colleagues describe Shannon as “timely, accurate and professional”, “a great can-do attitude, is extremely personable” and “a genuine pleasure to work with”.
Her current portfolio of work includes proactive diary management and scheduling, coordinating complex business travel, creating, formatting, and editing documents in multiple formats. Shannon gets great pleasure from a clean and tidy inbox.
Shannon enjoys a good box set binge, singing (in the car and choral), cooking up a storm in the kitchen, and walks in the beautiful Essex countryside with her husband and their spoilt and needy miniature dachshund Florence.
“Sarah is a pleasure to work with”
Sarah has over 15 years experience as a Personal Assistant, working in a wide range of sectors including Property, Finance, Insurance, Operations & Business Management as well as PR & Marketing. Having been responsible for running the lives of a CEO, COO, Entrepreneur, MD etc Sarah is used to managing ever-changing diaries, busy inboxes, tight deadlines, confidential materials and effectively being a conduit between the individual and the business itself.
A fast learner with a tech savvy mind, Sarah set up her VA business in April 2018 and hasn’t looked back. Clients include a Digital Marketing Agency, Celebrity Fitness Guru, Photographer, Senior Police Leadership Teams as well as individuals requiring lifestyle management.
Sarah has experience working with Microsoft Office, Google Suite & Applications, Mailchimp, Canva, Trello, Slack, CRM Systems including Salesforce and Capsule as well as social media platforms including Instagram, LinkedIn, Pinterest and Facebook.
Outside of the glamorous life of a VA, Sarah is responsible for the feeding and nurturing (mostly feeding) of her 2 year old son and enjoys days out with her family which are usually followed by a gin and tonic or a glass of Gavi.
“Accommodating, committed and always delivers”
Claire has been a successful VA for over three years. She has worked with a variety of clients, including consultants, leadership coaches, life coaches and within Charitable Trusts.
Her current portfolio of work includes proactive diary management and scheduling, coordinating complex business travel, and streamlining chaotic inboxes, in addition to providing virtual operations management for smaller professional services firms. Having also trained as an Editor, she is often asked to draft, proofread and edit documents, and enjoys carrying out relevant industry research. She also minutes meetings at Board level, and facilitates online Zoom meetings.
Prior to becoming a VA, Claire worked at various management consultancy firms, including PA Consulting Group. She also previously worked as an Editor within illustrated non-fiction publications. Former colleagues and clients have remarked on her efficiency, attention to detail, and calm, thoughtful and proactive approach, which are instrumental to her ability to support her Executives as effectively as possible.
Outside of orchestrating calm for hectic schedules, Claire is a keen dancer. She particularly likes Argentinian Tango and Ceroc. She enjoys going to the theatre, having previously trained in professional acting (she now applies her acting skills when trying to galvanise her teenage kids out of bed in the mornings!). She also loves to meet up with her friends.
Shona has been a PA / EA for over 20 years. She has worked with CEO’s, Boards, Directors and a Vice President.
Her current portfolio of work includes proactive diary and inbox management and the coordination of complex business travel. In addition, Shona undertakes event co-ordination in the UK and Europe and minutes Board meetings for two financial institutions. Shona upholds a high level of professionalism and discretion, trust and reliability and has an aptitude for multi-tasking, organising herself and others and a proven ability to provide thoughtful solutions in fast paced and challenging environments.
Prior to becoming a VA, Shona worked for the CEO of CAF Bank (Charities Aid Foundation) and worked with the Bank Board and the financial regulator on a day-to-day basis. Shona also worked for the Finance Director, Guardian and Observer Newspapers and the Vice President of Sony Music. Shona has worked on and coordinated numerous events including Tour de France, National Newspaper Awards, and multiple recording artist tours. As such Shona is highly organised and can communicate confidently with people at all levels and has a proactive approach.
Outside of the office, Shona teaches horse riding and has two horses of her own. Shona also has a dog and a feral cat, all of which keep her busy. Shona loves travelling, with Cuba being one of her favourite destinations. Shona also loves UK camping trips with her family.
“Always one step ahead”
With a wealth of experience, spanning over three decades, Gilly has supported Directors and Executives across multiple business sectors. Her work has helped them to find more time in each day, relieving some of the stress that comes from overwhelming workloads, and saving them time and money by improving efficiency.
On deciding that she, herself, would like a better lifestyle balance, Gilly launched as a VA during the summer of 2020. Her organisational and time management skills were put to the ultimate test juggling a full-time job alongside her new venture. Once established Gilly concentrated full time on her own business and has not looked back since. Her clients are varied; Land Management Consultancy, Keynote Speaker and Life Coach, Recruitment Consultants, and a CEO whom she is helping relocate to the UK.
Prior to becoming a VA Gilly worked at Middleton Advisors where she supported three busy executives in their roles of advising HNWI on property purchases. She managed their busy diaries and inboxes alongside producing reports and contracts, managing the CRM system, and delivering organisational development and leadership through training and mentoring other team members.
Outside of work Gilly can be found reading, relaxing with friends or out and about on her motorbike. She enjoys experiencing different cultures through travel and has visited over 40 different countries.
“Working with Rose is a joy”
Rose began working as a Virtual Assistant after a successful EA career.
As a VA, she has worked with Business and Life Coaches.
Her current portfolio of work includes preparing documentation for courses, onboarding new clients, invoicing, research and following up enquiries, incorporating business management tools, streamlining, and updating business systems.
Before becoming a VA, Rose worked in the City for over 20 years as an Executive Assistant working in the corporate world supporting business leaders and Global Heads, working in head offices including Barclays and UBS. Former colleagues and clients have remarked
“I was privileged to have Rose act as my PA at Barclays and wouldn’t hesitate to recommend her; she is a fantastic PA, was a wonderful support and also a great colleague.”
“Gone are the days of delegating to a VA and crossing my fingers…Rose is organised, clearly communicates what she can do to support and delivers when she says she will. She’s everything I need to support my business admin and clear me the time I need to keep my business growing.”
Outside work Rose enjoys running and after completing the couch to 5k, goes for leisurely runs, and attends the weekly Parkrun. She also does walking netball.
“Emma is fabulous!”
For over 15 years Emma has provided Executive Assistant and admin support to C-suite and HNWIs and has worked in London, Spain and the Middle East
She has gained valuable experience across a range of sectors including Legal, Banking and Insurance. She is also fluent in Spanish which came in very handy when she worked for a Spanish bank and the Latin American division of a large Insurance Broker!
She has been responsible for both business and personal work and enjoys the variety that the role brings, be it diary management, researching travel destinations, arranging conferences, personal shopping, interviewing staff or drafting correspondence.
Emma understands the needs of busy individuals and prides herself in always trying to be one step ahead and expecting the unexpected. She is unfazed by hectic schedules and rapidly changing plans and is known for her sense of humour and friendly, approachable personality.
Tanya is a self confessed lover of a to-do list!
With almost 20 years experience as an EA in the Corporate world working in Consulting, IT, Travel, Consulting, Property Development and Healthcare industries, she gave up employed life to become a VA in 2019.
Tanya thrives on working under pressure, loves organising people and their diaries, along with booking travel and giving an inbox a good clear out and tidy but is also happy to provide all round high level admin support.
When not working you will find Tanya being mum to a 11 year old football mad son and an equally football obsessed husband along with managing a totally bonkers Cocker Spaniel!
Dee helps businesses to communicate by creating impactful presentations and infographic visuals, company tools and templates.
Providing a consistent brand image with company presentations, infographic visuals and branded business documents, either with ready to go documents templates primed for populating. Her main tools of the trade are Microsoft PowerPoint, Word and Excel, Adobe InDesign and Acrobat, MS Forms and Canva.
Dee’s attention to detail has been employed in the creation of many documents, from slideshows and proposals, user guides and reports to process flowcharts and spreadsheet data dashboards. Dee is the one for you if you need anything document related, including creating images, formatting layout and proof reading copy.
When not zhuzhing documents Dee can often be found reading or doing a crossword, ideally in the garden on a sunny summers day!
Amy has spent over 15 years in assistant roles, ranging from asset management to environmental engineering and luxury fashion. Most recently she has spent 6 years in the City supporting Execs at a senior level.
She prides herself on an attention to detail and working well under pressure to tight deadlines in a highly professional way.
Prior to becoming a VA, Amy worked at various London based firms as a PA from Royal London Asset Management to Burberry. Amy enjoys getting to know the people she supports and what they need to make their working lives and home lives run as smoothly as possible.
Outside of work, Amy is a keen runner, regularly taking part in both marathons and ultra-marathons.
“A pleasure to work with”
Angela has been a successful VA since July 2021. She has worked with small to medium business CEO’s as their Virtual EA.
Her current portfolio of work includes proactive diary management and scheduling, coordinating complex business travel, and streamlining chaotic inboxes, in addition to providing virtual EA support for the management of smaller professional services firms including Board admin and minute taking.
Prior to becoming a VA, Angela worked at Marks & Spencer Head Office for 18 years as Executive PA to several Directors in various parts of the business, including the Food Group, International Group, Property Group and Marketing Group. She worked alongside the Board EA’s and the Board Secretariat, planning and coordinating Plc Board meetings whilst also preparing documents for submission and distribution. In her previous career, she worked in the Food & Beverage Industry as a Front of House Restaurant Manager and as a Restaurant Launch Manager. Former colleagues and clients have remarked on her efficiency, charm and positive energy which are instrumental to her ability to support her Executives as effectively as possible.
Outside of orchestrating calm for hectic schedules, Angela loves to walk and explore the countryside with her two gorgeous Cocker Spaniels. She is also a regular ‘Park Run’ participant and loves to work out in her home gym.
Lisa has been a PA / EA since 2005. She has worked within industries such as recruitment, law, design & branding and has also supported a HNWI.
Her current portfolio of work includes proactive diary management and scheduling across different time zones, coordinating complex business travel, detoxing intense inboxes, compiling documents containing confidential data as well as arranging corporate entertainment.
Prior to becoming a VA, Lisa worked as an Executive Assistant at a recruitment company for 16 years. Her tasks included arranging interviews between clients and candidates, sourcing candidates for various roles, updating assignment documents, creating job adverts and keeping in regular communication with all parties. Former colleagues at board level have remarked on her commitment, enthusiasm, reliability, trustworthiness and creativity.
When she’s not instilling calm into the lives of hectic professionals, Lisa is a keen horse-rider and enjoys Pilates, reading, and spa weekends with friends when time allows. She also loves being with the family and walking their three rescue dogs in the beautiful Berkshire countryside.
Tamsin has been a PA / EA for 27 years.
Her current portfolio of work includes proactive diary management and scheduling, coordinating business travel, and streamlining chaotic inboxes, in addition to providing minute taking for various meetings at Board level.
Prior to becoming a VA, Tamsin worked at a Global Insurance Company looking after various COOs, Customer Services Managers and a CMO. Former colleagues and clients have remarked on her ability to get things done and thinking about things before they happen and working with a great sense of humour. Outside of orchestrating calm for hectic schedules, Tamsin has a Sproodle called Dave and is often found at the weekend exploring new walks near to the beach or moors. She also loves jetting off to explore new counties and recently took up skiing
Claire has experience of being a personal assistant dating back to 1998. She has worked this capacity for several companies in both the public and private sectors (including Halo Health Care, Land Rover and The Optika Clulow Group)
In her roles for these companies Claire worked as office manager or personal assistant and was responsible for a range of duties for the heads of the relevant departments. In different positions these included project coordination, diary management, travel arrangement, scheduling of meetings and appointments, overseeing office operations and procedures, collating database information and developing and implementing invoice procedures. She also coordinated incentives and bonus schemes for staff, compiled training schedules and provided links between area managers and company directors.
Claire is diligent and highly conscientious and she understands her responsibilities and that her actions have consequences for her seniors. She is extremely loyal and takes pride in ensuring her work is carried out professionally and that operations run smoothly where she has been tasked to do so. She is able to prioritise effectively and use her own initiative as deadlines approach.
Claire is originally from London but now lives in Thailand as she highly values outdoor living and a healthy life environment. She lives with her husband and their beloved dog Max.
Victoria has been an EA for 15 years. She has worked with many busy CEOs and Senior Management leaders throughout her career providing top-level support in fast-paced environments.
Her current portfolio of work includes proactive diary management and scheduling, coordinating complex business travel, and streamlining chaotic inboxes, in addition to providing virtual operations management and project coordination for smaller professional services firms.
Prior to becoming a VA, Victoria worked at various FTSE 100 firms, including British American Tobacco as well as management consulting firms like Mercer and KPMG.
Former colleagues and clients have remarked on her efficiency, charm and positive energy which are instrumental to her ability to support her Executives as effectively as possible.
Beyond her administrative capabilities, she is a creative and resourceful thinker, always ready to contribute innovative ideas and her problem-solving skills to enhance efficiency and streamline processes.
Outside of orchestrating calm for hectic schedules, Victoria enjoys creating lasting memories with her loved ones. Taking long walks in the countryside and practising restorative yoga which helps her to keep a calm and focused mindset.