Behold the mighty Pomodoro!

Published: April 1, 2025

Modern life is hectic. Whether you’re running a small business, managing a team, or juggling a million tasks at once, time is always in short supply. Here at Personally Virtual, we’re all about helping people work smarter, not harder. And one of our favourite tools for boosting productivity? The humble Pomodoro.

Now, if you’re imagining a ripe Italian tomato sitting on your desk helping you through your to-do list, you’re not entirely wrong. The Pomodoro Technique was named after a tomato-shaped kitchen timer. Developed in the late 1980s by Francesco Cirillo, the concept is delightfully simple and surprisingly effective. You work in short bursts of focused effort (traditionally 25 minutes) followed by a five-minute break. That’s one Pomodoro. After four of those, you take a longer break, typically around 15 to 30 minutes.

The brilliance lies in the structure. You know a break is coming, so staying focused is easier. You stop trying to multitask your way through the day like an overworked, hyperactive octopus, and instead, you give your brain the clarity it needs to actually finish something. And that sense of ticking something off properly? Absolutely flippin’ glorious.

For small business owners, this can be a game changer. You might be spinning plates all day – client work, admin, marketing, trying to remember what on earth you opened that tab for. Pomodoros help you tame the chaos. You can even plan your day in Pomodoros. Two for emails. One for invoicing. Three for that horrible task you’ve been avoiding since last Tuesday…

Of course, we’re not saying it’s the answer to every productivity woe. Some days are a whirlwind, and no tomato-shaped timer can change that. But when you really need to knuckle down, it can be a lifesaver.

And the best part? It’s free. All you need is a timer, whether that’s a novelty kitchen timer or just the clock on your computer. Give it a go. One Pomodoro. Twenty-five minutes. One task. No distractions. You might be surprised how much you can get done.

If you’re ready to work more effectively, and you’d like a little support along the way, we’re here to help. We may not come with a side of passata, but we do know a thing or two about getting things done.